CASTING  ARTEMISTIC  PAVEMENT  OUT OF STONE

As  I  drive  across  the  hushed  lanes ,  snaking  through  the  rainbow  colored  four  wheelers , admiring  the  pretty   landscape  as  rains  take  a  troll , I  rummage  through  my  box  of  questions   to  ask  him – Parshva  Shah ,  founder  of  ARTEMIS  CAST  STONE.

 

And  just  as  I  enter  his  plush  office  admiring  the  interiors  and  adoring  his  artifacts  he  comes  across  to  me  as  a  guy   who  talks  more  about  his  work , his  art  rather  than  himself  and  his  journey . And just  as  I  start  quiping  him  about  his  journey  I  realise  that  artistic  skills  and  innovation  are  the  essence  of  this  businessman .

 

“The  idea  of  building  objects  out  of  quary  stone  dust  hit  me  when  I  was  on  a  trip   to  Kucch  and  saw  them  building  a  wall . On  returning  we  started  developing  technology  and  building our  products  as  final  year  project.”,  says Parshva  – yet  another  uniquely  crafted  mind  right  out  of  CEPT.

PARSHVA   SHAH , FOUNDER  OF  ARTEMIS  CAST  STONE

PARSHVA SHAH , FOUNDER OF ARTEMIS CAST STONE

 

 

And  as  we  go  to   his  underground  showroom  ,  I  am  left  awestruck . Al  his  collection  stands  there  and  I  can’t  help  but  gaze  at  the  wonderful  things . The  tessellate  triangles ,

speakers  stands , wall  clocks  among  the  many  others  all  speak the  ARTEMIS  he  is !! And  I  ask  him  why  the  name  ARTEMIS , to  which he  replies , “ Artemisia  was  an  artist , most progressive and expressionist painters of her generation and  that  is where  my  business  gets  its  name  from. “ All  pure great  history is  what  I  pondered , one  was  and  one  all  set to become!

 

 

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WALL CLOCK

And  I  turn  to  him  wondering  all  the  challenges  he  might  be  facing  and  he  quickly  says , “I  am  the  sole  person  in  charge  of  everything. So  from  technology  to  construction  I  have  to  see  it  all  and  do  it  all. So workload   is  quite  a  bit  of  challenge !” And I  suddenly  realise  that  ‘ A STONE ONCE  HEATED  AND  POLISHED  BECOMES  A  DIAMOND ‘

 

 

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TESSELLATE TRIANGLES

Speaking   about  ARTEMIS  he  says , “ We  devlop  cast  stone  products from  quary  stone   dust for  architectural  and  landscaping  purpose . We  have  a  wide  range  of   artistic  products  which  adds  to  the  beauty  of   your  place ranging  from  name  plates  to  wall clocks . And  for  the  manufacturing  of  these  products  we  try  to  upcycle  maximum  waste. This  is  the  first  and  only  in  India . “ ,  and  I  can  see  a  gleam  in  his  eyes  as  he  speaks  those  last  words.

 

 

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PASSIVE SPEAKERS

And  as  I  turn  to   take  his  leave  I  can’t  help  but  ask  as  to  which  was  the  first  ARTEMISTIC  piece  he  crafted  on  his   own  and  he  says , “ On  the  way  back  you’ll find  certain  flower  pots  that  is  the  first  I  ever  made . Now  I have  workers  working  on  my  products  and  a  workshop  too  in  sarkhej . “


And  on  my  way  back  to  the  parking  lot  simply  stand  and  look  at  that  first  creation  that  led  to  such  talent  revealation. And  though  he  refused  to  advise  anything  to  the  people  out  there , keeping  the  cool  dude  in  him  intact, he  taught a  lot. To  explore ,  excel and  expertise!

“The  devotion  in our  work  takes  time  but  it  takes  us  to  the   moon  and  back” , I reflect as  I ride  back  gazing  the  twilight sky   enrouting  the  way  my  stars  will  pave  !!

 

 

One comment on “CASTING  ARTEMISTIC  PAVEMENT  OUT OF STONE

  1. Hilag August 26, 2016 4:36 pm

    Awesome blog to an awesome person by an awesome writer

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