As I drive across the hushed lanes , snaking through the rainbow colored four wheelers , admiring the pretty landscape as rains take a troll , I rummage through my box of questions to ask him – Parshva Shah , founder of ARTEMIS CAST STONE.
And just as I enter his plush office admiring the interiors and adoring his artifacts he comes across to me as a guy who talks more about his work , his art rather than himself and his journey . And just as I start quiping him about his journey I realise that artistic skills and innovation are the essence of this businessman .
“The idea of building objects out of quary stone dust hit me when I was on a trip to Kucch and saw them building a wall . On returning we started developing technology and building our products as final year project.”, says Parshva – yet another uniquely crafted mind right out of CEPT.
And as we go to his underground showroom , I am left awestruck . Al his collection stands there and I can’t help but gaze at the wonderful things . The tessellate triangles ,
speakers stands , wall clocks among the many others all speak the ARTEMIS he is !! And I ask him why the name ARTEMIS , to which he replies , “ Artemisia was an artist , most progressive and expressionist painters of her generation and that is where my business gets its name from. “ All pure great history is what I pondered , one was and one all set to become!
And I turn to him wondering all the challenges he might be facing and he quickly says , “I am the sole person in charge of everything. So from technology to construction I have to see it all and do it all. So workload is quite a bit of challenge !” And I suddenly realise that ‘ A STONE ONCE HEATED AND POLISHED BECOMES A DIAMOND ‘
Speaking about ARTEMIS he says , “ We devlop cast stone products from quary stone dust for architectural and landscaping purpose . We have a wide range of artistic products which adds to the beauty of your place ranging from name plates to wall clocks . And for the manufacturing of these products we try to upcycle maximum waste. This is the first and only in India . “ , and I can see a gleam in his eyes as he speaks those last words.
And as I turn to take his leave I can’t help but ask as to which was the first ARTEMISTIC piece he crafted on his own and he says , “ On the way back you’ll find certain flower pots that is the first I ever made . Now I have workers working on my products and a workshop too in sarkhej . “
And on my way back to the parking lot simply stand and look at that first creation that led to such talent revealation. And though he refused to advise anything to the people out there , keeping the cool dude in him intact, he taught a lot. To explore , excel and expertise!
“The devotion in our work takes time but it takes us to the moon and back” , I reflect as I ride back gazing the twilight sky enrouting the way my stars will pave !!