JOOHI  KACHA AND HER THREE WHEELER- “AUTOMINT”…

 

Amidst  the  sprawling  college  campuses , beaming  faces , buzzing  mouths, the  cool  lingo,  and the lip smacking  stalls…  there  lies  in  the  heart  of  Ahmedabad, a  house  to  countless  dreams of budding entrepreneurs, innovators, risk takers –  VENTURE STUDIO.

As   I  hastily  reach  there for  my  first  interview  with  Joohi  Kacha,  COO at AUTOMINT  with  her  simplicity  and  friendly  smile   puts  me  at   ease.  And   as  we  start  our  talk  ,  more  questions  pop  in  and  out  listening   to   her  journey  which  is  nothing less then an adventure !!

Born  and  brought  up  in  the  city  of   Gandhiji,  pols,  dandiya,  dhokla  and  aamras ; deeply  rooted  yet   fast  paced  – Ahmedabad ,  Joohi  is  a   software  engineer   and  now  much   more.  An  avid  reader,  writer ,  traveler,  and  a  techno freak   at   heart  Joohi  worked   upon  a  number of  technical  projects  during   her  so  called  care-free  college  days. She  worked  as a freelancer  as well not just to gain experience but also for her own  contentment  and  kept  her  creative  juices  flowing.

JOOHI KACHA - ON HER STARTUP JOURNEY!!

JOOHI KACHA – ON HER STARTUP JOURNEY!!

“It’s   so  amazing  to  see the  energy  we  gain and  the  work  … nah…..soul  we  put  in  once  we  find  our  true  calling.”

With  a  great  job  and  a  hefty  package  the  excited  geek  in  her  got  placed  in  a  well  known  firm  but   an   entrepreneur  at  heart , which   she  was, she  took  a  leap. A BIG ONE. By leaving her job to do something on her own.

In  not  more  than a  month  her   colleague  cum  husband ,  Viral  Kacha,  too  gave  up  his  job  and  along with  his  brother  ,  Anand  Kacha,  a  team  of three was  built. And  off  they  began  a  journey  unknown  ,  with  tough  challenges ,  sharp  bends,  but  loads  of  excitement .

6 months of  ferocious  research  ,  hundreds  of  experiments  and  a  thousand  garage  visits  later  Venture  Studio  happened. By  then  a  vague  picture  of  ‘AUTOMINT’  had  taken  form  but  with  Venture  Studio  in  the  scenario  things  started  to  seem  brighter. They  finally  got  a  place  away  from  their  place (pun  intended)  to  be  called  an  office  and  of  course  all the  perks  which  came  along with  it. When  quipped  about  the  ‘flies  in  the  ointment’  ,  the  domain  shift  was  quite  a  challenge  ,  from  computer  to   automobile ,  from  coding  to  clutches and  brakes  it  surely  demanded  a  lot  more  than  just  effort. Hailing  from  technical  background  and  now  into  marketing  ,  Joohi  wholeheartedly  accepted  the  jaunt  being  tough . “Market  research  was  not  my  cup  of   tea  but  with  great  mentors  ,  approachable  people  and  strong  will  power,  we  did  it!” A  supportive  family,  great  friends  and  a  cool  workplace  added  colors  to  the  picture. When  quizzed  about  the  mistakes  they  made  she  tells  that  they  made  plenty  of  them  . “Only then  you  tend  to  learn!”  , says  Joohi  with  an  anchored  smile. She  reflects  that  their  biggest  mistake  was  recruiting  wrong  people which  they  gradually  converted  as  their  strength.

On  a  curious  note,  I  asked  her  what  she  would  like  to  advise  to  start-up  enthusiasts and beginners  and  she  says , “Start-up isn’t  about  you  having  an  idea  one  fine  night  and  you  start  working  upon  it  for  two  weeks  just  to  end  up  with  a  new  idea. It  is  about  sticking  to  your  idea,  executing  it ,  being  persistent  , hardworking  and  just  get  going  no  matter   what!”

So  now  with  a  small  yet  strong  team  ‘AUTOMINT’  is  getting  thumbs  up  and  when  asked  about  the  big  picture  with  a  sparkle  in  her eyes  she  says, “ I just  want  to  be  more  learned ,  more  knowledgeable each  and  every day . It’s  not  only  about  the  product  but  also  about  the  person  I  have  grown  into  which  matters.

On a  lighter note  a  multi-million  company, a  beach  side  villa  and  the  best  of  brands  is  what  I  wish  to  possess.”, saying  this  she  signs  off  leaving  me  with  a   tinkling  sense  of humanity goals!!!

 

 

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